How to Choose the Right Facial Serum for Your Skin

Facial serums are one of the most powerful steps in any skincare routine. Lightweight yet concentrated, they deliver targeted ingredients deep into the skin to support hydration, balance, and overall skin health.

At Hannah Marie Cosmetics, our facial serums are thoughtfully formulated using botanical hydrolats, plant extracts, and skin-loving actives to support a wide range of skin needs — without overwhelming the skin.

Whether you’re dealing with dryness, sensitivity, breakouts, or simply want a daily glow boost, this guide will help you find the perfect serum for your skin.

Why Use a Facial Serum?

Serums are designed to:

• Deliver high-performance active ingredients

• Absorb quickly without heaviness

• Target specific skin concerns

• Enhance the effectiveness of your moisturiser

Our serums are formulated with floral waters, botanical extracts, and clinically recognised actives such as hyaluronic acid, niacinamide, panthenol, and gentle fruit acids — making them suitable for daily use across all skin types.

Meet the Hannah Marie Facial Serum Collection

Each serum in our range has been carefully designed with a clear purpose, allowing you to tailor your routine to your skin’s unique needs.

Serum Comparison Chart

Choosing the Right Serum for Your Skin

Dew Bloom – Hydrating Facial Serum
If your skin feels tight, dry, or lacks elasticity, Dew Bloom delivers intense hydration using hyaluronic acid, aloe water, cucumber, and cactus water. This serum helps attract and retain moisture, leaving skin plump, smooth, and refreshed.

Ideal for: dry skin, dehydrated skin, dull complexion.

Everyday Radiance – Daily Balancing Serum
Designed for everyday use, Everyday Radiance is your go-to serum for maintaining healthy, balanced skin. Niacinamide, rose water, green tea, and ginseng work together to enhance glow, refine texture, and support the skin barrier.

Ideal for: normal skin, combination skin, first-time serum users.

Calm Petal – Soothing Facial Serum
For skin that feels stressed or reactive, Calm Petal offers gentle comfort. Chamomile water, rose geranium, oat extract, aloe vera, and panthenol help calm visible redness and restore skin balance.

Ideal for: sensitive skin, redness-prone skin, post-stress skin care.

Clear Balance – Acne & Breakout-Prone Serum
Clear Balance is a lightweight clarifying serum formulated with niacinamide, witch hazel, green tea, lactic acid, and AHA fruit extracts. It helps refine pores, balance oil production, and improve skin texture without stripping the skin.

Ideal for: oily skin, acne-prone skin, congested pores.

Gentle Veil – Sensitive Skin Serum
Created for the most delicate skin types, Gentle Veil focuses on comfort and barrier support. Aloe water, chamomile, mushroom extracts, honey, and panthenol deliver hydration while helping the skin feel calm and protected.

Ideal for: very sensitive skin, reactive skin, minimal routines.

Can You Layer Serums?

Yes — our serums are designed to be lightweight and layer-friendly.

For best results:

1. Apply targeted or active serums first (e.g. Clear Balance)

2. Follow with hydrating or soothing serums if needed

3. Seal with moisturiser

Always introduce new products gradually.

Final Thoughts

Great skin starts with understanding what your skin truly needs. Our facial serum collection allows you to personalise your routine with confidence — combining nature-led ingredients with modern skincare science.

Whether you’re hydrating, calming, clarifying, or simply maintaining balance, Hannah Marie Cosmetics offers a serum designed to support your skin, naturally and beautifully.